"I washed my face with a bar of soap," says Charlotte Cho, the founder of K-beauty marketplace Soko Glam and skincare brand Then I Met You, on Crazy Smart Asia. In conversation with Gen.T's Chong Seow Wei, the OG K-beauty entrepreneur explains how to centre your work in the Korean art of "Jeong", the VC trap founders must beware of and secrets from inside the beauty industry.
