The Art of Beauty and Craftsmanship

As a leading Chinese jeweller, Chow Tai Fook Jewellery Group believes in blending contemporary, cutting-edge designs with traditional techniques to create jewellery that can be passed down from generation to generation. Every collection is thoughtfully conceived and crafted to reflect the stories of customers, celebrating the special moments in their lives. Committed to growing alongside its customers, the group embraces a spirit that aspires to inspire and captivate generations to come, weaving the story of Chow Tai Fook into the fabric of their lives

Journey from past to present

Founded in 1929, Chow Tai Fook Jewellery Group’s iconic brand Chow Tai Fook has become an emblem of tradition, celebrated for its bold designs and unwavering attention todetail. Building upon a rich heritage and a foundation of trust, the group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connections with a diverse customer base through its products. The company’s longstanding commitment to innovation and craftsmanship has been integral to its success over time, and it has become synonymous with excellence, value and authenticity.

1912

Established in Guangzhou, China

1939

Opened the first Chow Tai Fook Jewellery POS in Hong Kong, China

1972

Chow Tai Fook pioneered and launched 999.9 gold jewellery products in Hong Kong & Macau of China

1973

Became a De Beers Global Sightholder

1990

Introduce a "Fixed Price" policy

2011

Listed on the Main Board of the Stock Exchange of Hong Kong

2024

Celebrates 95th Anniversary and embarks brand transformation journey

Celebrating Legacy

Celebrating its 95th anniversary in 2024, the group announced the grand opening of its new concept store in Hong Kong in September. The store meticulously showcases Chinese culture and exquisite craftsmanship, paying homage to the values that are deeply rooted in the Chow Tai Fook brand.

The new concept store, occupying 2,880 square feet of prime retail space on Queen’s Road Central, one of Hong Kong’s most iconic and historically significant streets, is designed to provide an immersive retail journey. The store’s interior, crafted in collaboration with renowned designer Sue Loughry, comes with a collection-based layout and prominently features the iconic Chow Tai Fook Timeless Red as its signature colour. The colour palette reflects the brand’s Chinese heritage, given the cultural significance of red in Chinese tradition.

The CTF Rouge Collection

Giving traditional Chinese elements a contemporary interpretation, the collection’s design features the Chinese character "福" (blessing and fortune); while its name, Rouge, honours Cheng Yu Tung, the driving force in establishing the brand’s legacy. Red is the house’s iconic colour, and this will be its signature collection, with more products set to be launched.

The CTF Palace Museum Collection

This collection represents a unique collaboration with the Palace Museum, aiming to illuminate the splendour of Chinese culture and heritage worldwide. Drawing inspiration from the museum’s imperial artefacts and treasures, it also underscores the group’s dedication to conserving traditional Chinese gold craftsmanship.

The CTF Bond Collection

This newly introduced wedding collection draws inspiration from an olive tree motif, symbolising the enduring strength of the house’s diamond jewellery. The 2-Prong Bond ring features a two-claw, frameless setting that enhances the brilliance and transparency of the diamond, adding to its allure.