“There is no such thing as impossible. It’s just a matter of figuring out how.”
With these words, Lexus LFA chief engineer Haruhiko Tanahashi lays out the brand’s mission: to deliver elegance, sophistication, and performance in every vehicle.
Since its inception, Lexus has always stood out as the car of choice for the discerning few. At their core lies the spirit of omotenashi—a hospitality that anticipates one’s needs. This is deeply rooted in Japanese culture, present in tea ceremonies, ryokan inns, and in countless other interactions across the country. It identifies one truth: that no effort is too great to ensure a guest feels well-cared for. This same philosophy is present within Lexus, as it ensures its patrons are serviced by its representatives and the intuitive, thoughtful designs of its vehicles.
Whether navigating concrete jungles, rural destinations, or roads less travelled, Lexus ensures you do so in unrivalled comfort and luxury. It achieves this without sacrificing its environmental considerations. Thus, sustainability plays a significant role in shaping their development, as they respond to evolving realities not only through mindful design choices, but also with their electric vehicles. It is through craftsmanship, a harmonious relationship with nature, and innovation that Lexus has cemented its position within the automotive industry.
This is tempered steel, a heightened comfort, the product of countless years of toiling.
This is true refinement given form.
This is Lexus.
The cars of the 1980s were predominantly boxy with rigid, austere interiors. Fuel efficiency and safety were the primary focus of manufacturers across the United States, Europe, and Asia. Within this highly competitive environment, Lexus sought to create the “best car in the world,” a lofty—and seemingly unattainable—goal.
The chief engineer at the time, Ichiro Suzuki, sought to create the quintessential luxury vehicle. When Lexus unveiled the LS 400 in 1989, they changed the game. Unlike most vehicles of its time, its silhouette was smoother and aerodynamic; its interiors more plush and luxurious with fine leather upholstery and wooden accents. A new and powerful four-litre V8 engine was designed to complement this new model. Lexus has continued to embody this spirit of mindful luxury to the present day.
Anticipating Needs
Ingrained within each vehicle is the concept of omotenashi. This emphasises the importance of easy-to-understand interfaces and human-centred aftercare. This manifests itself in a variety of ways, such as convenient driver controls, shift knobs that snugly fit in your hand, and advanced safety features that keep you out of harm’s way.
Always Better
Lexus is not content with what is, but constantly looks to produce something better than the day before—a continuous cycle of improvement. This is precisely what drives Lexus forward, and what all their models demonstrate.
Lexus has turned automotive engineering into an art form, balancing aesthetics, raw performance, and environmental considerations. These flagship models represent their unrivalled expertise and fearless strides toward innovation.
Sharp and sleek, the Lexus LC 500 combines a smooth silhouette with the roaring power of its 5-litre V8 engine to deliver an unmatched driving experience. It’s the model of choice for discerning professionals, effortlessly matching their needs as they traverse both their personal lives and careers.
With a whisper-quiet hybrid engine, the Lexus LS 500h sets the standard for vehicles of its type. Drawing upon its twin electric and petrol engines, it can achieve speeds of 100 kilometres per hour in under six seconds. It’s the natural choice for those who value efficiency above all else, while surrounded by refinement.
The Lexus LM 350h approaches with its commanding presence and an unmistakable air of prestige. Experience a different class of travel through its spacious interior, built to carry you and your loved ones in complete style and comfort. Powered by a hybrid engine of its own and owing to its adaptive variable transmission, feel nothing but your seat as you cruise to your next destination.
Take on rugged conditions without compromising on luxury. The Lexus LX 700h conquers all terrains with ease, be it through searing heat, torrential downpours, or frigid environments. All this within a premium cabin that comes with a variety of leather and wood accents to match your preferences. The only limitation is your ambition to go where you please.
Steadfast in their commitment to sustainability, Lexus has long been a revered pioneer in hybrid engines. Their RX 400h was the first of its kind when it was released in 2005, and the brand recognises that a luxurious drive is possible with an eco-centric future. Whether your Lexus uses a hybrid system or a purely electric battery, your environmental impact is as mitigated as possible.
Hybrid electric motors simultaneously use an electric motor powered by a battery and a combustion engine powered by fuel.
Vehicles that don’t use a traditional internal combustion engine, powered solely by a battery. The result is a zero-emission car for the conservation of the environment.
Beyond creating the next generation of luxury sedans, SUVs, and MPVs, Lexus makes its presence felt across various sectors and disciplines. Here, their legacy and values are just as apparent, all while celebrating the incredible individuals who, like them, make the impossible possible.
Off the speedway, Lexus enters the kitchen in a variety of avenues. Together with author Joshua David Stein, the cookbook Culinary Perspectives enables aspiring chefs and professionals alike to create exquisite dishes. Some of their local partnerships include an exclusive menu collaboration with fellow Japanese chain Key Coffee, and an intimate dinner at Chef Chele González’s Asado Alfonso.
Lexus has maintained a powerful presence in the world of golf. The recently concluded Lexus Golf Invitational at Sta Elena is a testament to this passion and love of the sport. These tournaments, held annually and exclusively for Lexus owners, give athletes a chance to participate in regional Lexus-sponsored cups. Miguel Tabena, a three-time winner of the Asian Tour, has been the brand’s golf ambassador since 2021.
The harmony between driver and vehicle is a brilliant orchestra—a fluid movement that is as natural as breathing. Lexus enables an intimate partnership between these two actors, such that the simple act of steering the wheel or applying pressure on the pedal results in crisp feedback.
Control is paramount, and this seamless flow of input and response is present in all Lexus vehicles, such as the Lexus IS500. While it possesses all the power expected of its 5.0-litre V8 engine, it balances this with exceptional speed and agility, capable of turning on tight corners even at high speeds.
Comfort is an aspect crucial of any Lexus SUV, such as the Lexus LX600. Once more, Lexus leans on its Japanese heritage by borrowing the concept of tazuna—the reins of a horse—in designing the drivers’ cockpits, meant to emulate the closeness of rider and their steed. This materialises as a driver-focused layout and easy-to-reach controls.
In this orchestral number, the driver’s seat is the podium, and any Lexus vehicle is prepared to perform. Not as two separate entities, but as musicians in unison.
The qualities that Lexus possesses not only result in top-of-the-line vehicles, but also in attracting like-minded individuals under its fold. Innovators from various fields, from sports, culinary arts, and fashion, have partnered with them in its shared mission for sustainability and technological prowess. Tatler has emerged as one of their closest collaborators—a profoundly meaningful partnership.