Founded in Reims in 1772, the house of Veuve Clicquot remains faithful to its motto: “Only one quality, the finest.” ln 1805, Madame Clicquot took the helm and became one of the first businesswomen of modern times. An inveterate optimist, she soon became known as “la Grande Dame de la Champagne.”  Veuve Clicquot Yellow Label balances freshness, strength, richness, and silkiness with Pinot Noir, Meunier, and Chardonnay, embodying the Veuve Clicquot style. La Grande Dame 2012, emphasizing her belief in Pinot Noir, showcases grapes from our historic terroirs.