Alicia uses sports as a tool for empowerment with a focus on women and girls, which is seen through her role as founder of the charity, Women In Sports Empowered Hong Kong (“WISE”). She also authored a children's book called Sporty Girl Journals as a way to encourage girls to engage in sport to impart some meaningful lessons from sports participation. Outside of WISE she works in higher education and previously at a private philanthropic foundation. She has also worked in financial services and management consulting.