Bootstrap business to multimillion-dollar fashion brand: the Love Bonito story, with co-founder Rachel Lim

Gen.T
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"If you want to be first rate at your work, it can't be all that you are," says Rachel Lim, the co-founder of multimillion-dollar fashion brand Love Bonito, on Crazy Smart Asia.

In conversation with Gen.T's Chong Seow Wei, Lim shares how she's built Singapore's fastest-growing fashion brand, why timing is everything when it comes to having difficult conversations, and why an email titled 'A Cry for Help' changed everything.

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